Designed by Apple – Intention
If everyone
is busy making everything
how can anyone perfect anything?
we start to confuse convnenience
with joy
abundance
with choice
designing something requires
focus
the first thing we ask is
what do we want people to feel?
delight
surprise
love
connection
then we begin to craft around our intention
it takes time…
there are a thousand no’s for every yes
we simplify
we perfect
we start over
until everything we touch
enhances each life
it touches
only then
do we sign our work
Design Philosphy_ Think different - User friendly
Provide experience, not function
The value of the product is not the sum of the individual functions and subtracting function is better if it debase the quality of a product.
Appeal to emotion than reason
Emotion bring a conclusion even before starting the rational judgment. Appeal of Apple products is not try to convince. Just it creates an impression with the product. Finally it makes users to justify the reason why they purchase the product.
Not a single product, the platform
The basic philosophy of Apple's mobile devices is to develop and foster the platform that is based on the product. Ultimately, the customer loyalty is higher.
Apple is more favorable than Amazon because of its granting of pricing power.
댓글 없음:
댓글 쓰기