Poster of Tommorow

Though posters are displayed in a public place as an announcement or advertisement, these days posters are limited to a piece of paper and particular place thus some pedestrians who pass by that street only can see.

This is art work from Jenny Holzer. In 1982, she presented her texts on the electronic notice board of Times Square.
 The texts on the board emitting a series of unexpected phrases grabbed the attention of pedestrians whose average time of concentration is merely two to three seconds and aroused empathy among spectators in ways different from the art in the white cube. As her texts emitted a language which is a far cry from the stereotype, spectators reacted. It can be completed through the equivalence of her textual and spatial strategies.

The work making texts subject matter in open spaces using mapping for those unspecified is effective as poster because of its extensity of space and relative attention characteristic.

There is a limit in daytime. When utilizing shadow and dark wall or color light, we can enjoy all day. 

http://projects.jennyholzer.com/projections/san-diego-2007/gallery#12

Design manifesto

Making Design Invisible

Good design is invisible

Do not show off your design.
Designer must consider what will lighten users.  Designer must think about user experiences that how they use and what they feel. Intrinsic capability of designer is utilizing techniques felicitously for user's greater concentration to the product.

Design Manifesto_Apple

Designed by Apple – Intention

If everyone

is busy making everything

how can anyone perfect anything?

we start to confuse convnenience

with joy

abundance

with choice

designing something requires

focus

the first thing we ask is

what do we want people to feel?

delight

surprise

love

connection

then we begin to craft around our intention

it takes time…

there are a thousand no’s for every yes

we simplify

we perfect

we start over

until everything we touch 

enhances each life 

it touches

only then 

do we sign our work

Apple's design manifesto video : https://www.youtube.com/watch?v=XsMtZozZoDU

Design Philosphy_ Think different - User friendly

Provide experience, not function

The value of the product is not the sum of the individual functions and subtracting function is better if it debase the quality of a product.

Appeal to emotion than reason

Emotion bring a conclusion even before starting the rational judgment. Appeal of Apple products is not try to convince. Just it creates an impression with the product. Finally it makes users to justify the reason why they purchase the product.

Not a single product, the platform

The basic philosophy of Apple's mobile devices is to develop and foster the platform that is based on the product. Ultimately, the customer loyalty is higher.

Apple is more favorable than Amazon because of its granting of pricing power.

The myth of originality and the joy of copying 2011

"Mediocre artists borrow, great artists steal" Pablo Picasso said.

As Piccaso, according to the passage, there is no true originality. Everything comes from somewhere, so everything contains elements of something else. I think it is an important perspective on these days because our culture is based on the mass communication. The public share the various sources of information, but rather it might limit the people to how much they can take in. In addition, as the writer said, for an amicable communication, we have to consider the style and commission of the public which is influenced by mass media. Therefore copyright wants originality, but commerce needs copying.

However, there is no same thing. The cohesion of the originality and reproduction comes to conversion. Thus, boundaries of originality and copying are gradually collapsed. That is why we have a novel approach about originality and copying.

In other words, trying to be original is meaningless. Try to be good or better is more significant deed.

Shoe Repairing Booth

https://drive.google.com/file/d/0ByJoBsowE0uQdEdWRlFIM1J3QjQ/view?usp=sharing


The Guide Book For Defining Characteristics of Space
: from experimential extension by ambication relationship


Sohyun Yoo x Hyejin Han

Good vs. Bad Design _02

Ludwig Mies van der Rohe said that "Less is more", Venturi said "Less is bore" and after that Rem Koolhass said "More is more". Especially Venturi's thinking of architecture about forgotten symbolism of architectural form is in his book 'The Lesson of Las Vegas'.
Complexity, contradiction, symbolism, and popularity  are direct indication of his architectural thought.
Complexity is opposed concept to simplification and it is parallel to ambiguity. 
As Venturi said the overlapping of disciplines may have diluted the architecture, but it enriched the meaning. Complexity which has a variety of meanings enriches the architectural contextualism.
Contradiction means coexistence of opposing elements making tension like traditional elements embodied in contemporary architecture.
Venturi said Modern architecture is progressive and puristic so these monumental features are unsuitable to contemporary architecture.
Finally, systems of space and structure are dependent on the program, but decoration is seperate from them. 
Meaning of decoration is an independentely indirect and symbolic meaning not straightforward. Thus the expression system is seperate from the main structure and internal function. It has its own area. 
Both Venturi and Bobby Young emphasized that symbolic relationship of urban space and program for communication. In conclusion, architecture is not for just aesthetic appreciation its for continuous practice with complicated urban relationship.